Strategy, growth and brand leadership. On your terms.

From one-time consulting to ongoing fractional leadership, I design solutions that flex to your needs.

Whether you’re a startup shaping your first strategy, a business expanding its reach, or an agency needing senior support, I bring perspective and hands-on expertise to unlock growth and build momentum.

Work With Me

What I do

I provide fractional marketing, strategy, and management services for growth-minded businesses, nonprofits, and agencies looking to move fast and scale with direction. I also partner with leadership teams to guide strategy, manage client relationships, and build the partnerships that accelerate growth.

  • A trusted partner to founders, teams, and clients.

    → Fractional CMO & growth advisory

    → Brand and business model strategy

    → Leadership coaching, mentorship & decision support

    → Client & partner relationship management

  • Turning strategy into action.

    → Go-to-market & launch strategies

    → Campaign and acquisition planning

    → Customer engagement, retention & lifecycle growth

    → Program, product & partnerships management

  • Designing brands and experiences that connect.

    → Brand positioning & storytelling

    → Customer journey design & CRM strategy

    → Marketing execution, oversight & optimization

    → Project and cross-functional team management

Who I am

Tracey is a marketing and growth leader whose career was born in digital and built through leadership roles in client service, operations, and strategy at integrated agencies. She has led initiatives for brands including American Express, Cigna Healthcare, Proximo Spirits, and PepsiCo as well as startups and mission-driven organizations like New Horizons in Autism. After co-founding a creative agency, she launched her own consulting practice, where she serves as a fractional CMO, strategist, and advisor helping businesses, nonprofits, and agencies move fast, scale smart, and unlock momentum.

Beyond her professional work, Tracey is a mom, volunteer soccer coach with the Jersey City Soccer Association, and board member of Doors of Hope Community. She is also a Women in Marketing award winner, recognized for her ability to bridge strategy and creativity to drive lasting impact.

Schedule A Calll

Behind every big move is a smart pause. This is your intermission.

Not sure where to start? No problem.

Send a message with your project idea, challenge or question and we can figure it out together.